Content Creator and Strategist / Copywriter

Here you can find some of the projects I’ve worked on as a Digital Marketer. Over the past few years, I’ve collaborated with a variety of brands across different industries. My experience includes working with B2C companies in sectors such as:

Natural cosmetics
Bio products
Sportswear (blog)
Meat production
Sunglasses
Educational books for kids and many more.

I’ve also worked with B2B companies in the indoor climbing sector.

My biggest client so far is P&B Tattoo Studio. I manage their Instagram presence by creating content for both stories and organic posts. I develop a content calendar with creative ideas, shoot engaging videos, and connect with their audience through interactive stories featuring polls, questions, and other activities. Since taking over, I’ve helped increase their engagement and story reach significantly, while building a consistent brand voice that reflects the studio’s unique identity. I focus on building stronger connections with their followers by encouraging interaction.

Another project I’m currently working on is with a Bulgarian cosmetics brand called Evterpa. We’ve been collaborating for over six months, and during this time, we’ve seen a significant improvement in engagement and views. When we first started, I experimented with different types of content -static posts, carousels, and short reels. Reels proved to be the most effective in driving engagement, so they have now become the main focus of the content strategy.

My newest client is Bento, a cat litter brand. Originally from France, they are currently expanding into the Bulgarian market. I support their social media presence by creating short-form videos (reels) and taking photos for their Instagram and Facebook channels. Working with Bento has been a great experience so far, as it brings a new level of challenge and allows me to approach content from a different perspective.

Here’s some progress I’ve made a few months ago with my personal instagram account. I created my first-ever Reel, inspired by the trending “POV-style” format. I believe it performed well because I used a trending audio and the original creator who started the trend noticed and engaged with my content. I only shared it as a Story, it expired after 24 hours, and I didn’t publish it as a post either:

Another project I’m currently involved in as a Content Strategist is a social media account dedicated to women. Its purpose is to invite women to female-only events and activities. Take a look here. (Currently not active)